Thursday, February 9, 2012

Brazil’s Social Gaming Market Projected to Reach $238M by 2014

The social gaming market in Brazil is predicted to grow as large as $238 million by 2014, according to a study by social research firm SuperData. That is a momentous increase from the $136 million the market is predicted to be worth at the end of the year.

The social games market study is based on the behavior of 2,414 users in the region, predicting the user base will also reach 52.3 million by 2014. Right now, Brazil makes up 35 percent of the Latin American social gaming market and five percent of the global market, according to another study released last month by research firm Newzoo.

In Brazil, the average gain per paying user is $1.87, practically $.50 less compared to North America. However, the largest social network in the region is Orkut. Usine electronic wallets is the most popular form of payment in the region to access the Internet.

The Orkut possesses 66 million active users — virtually 60 percent of which come from Brazil. SuperData reports that games played on platforms, excluding Facebook, such as Orkut, are predicted to gain $5.6 billion in revenue by 2014.

“With social game revenue growing more than 36 percent over the past year alone, there are real opportunities to capture [the] market,” said Janelle Benjamin of SuperData.

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1 comment:

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